News - 2026/01
purematic Accelerates Global Expansion and Strengthens Leadership Team
News 2026/06 – purematic Accelerates Global Expansion and Strengthens Leadership Team
- Newly created role to drive global growth strategy
- Industry expert with more than 20 years of operational experience in the leisure industry
- Team doubled in size over recent months
Detmold, Germany, February 2026 – purematic, a leading provider of intelligent visitor management and analytics solutions for the leisure industry, is accelerating its international expansion and strengthening its leadership team. Since January 1, 2026, Werner Dullmaier has held the newly created role of Director of Global Business Development & Strategy. In this position, he will be responsible for expanding international markets and driving the strategic development of the company’s global business.
Werner Dullmaier brings more than two decades of experience in the operational management and strategic development of theme parks and attractions. His expertise forms a vital bridge between data-driven technologies and the practical requirements of day-to-day operations.
Alongside the expansion of its leadership structure, purematic has also experienced significant organizational growth. Over the past months, the company has doubled the size of its team, underscoring the growing demand for data-driven solutions in the global leisure industry.
purematic’s solutions are already successfully deployed by renowned operators such as Europa-Park Resort, Liseberg, Phantasialand, Djurs Sommerland, Bobbejaanland, and Karls. Leveraging AI and real-time data, the technology optimizes visitor flows, reduces waiting times, and creates new opportunities for sustainable, data-driven guest experiences.
Operational Expertise Meets Global Scalability
A key focus of the new role will be the international scaling of purematic’s existing solution portfolio. Deep insight into the operational challenges of large-scale attractions will help further align the company’s offerings with the needs of international operators.
“I am excited to take on this role at a time of dynamic growth,” says Werner Dullmaier. “purematic’s solutions address precisely the operational challenges I have encountered throughout more than 20 years in the industry – from managing visitor flows to enabling data-driven decisions directly on site. I look forward to contributing my experience and actively shaping the company’s international development.”
The company’s global growth strategy is strongly supported by its leadership. “Our technology addresses a universal challenge in the leisure industry: the intelligent management of visitor flows and the data-driven optimization of the guest experience,” says Michael Post, CEO of purematic. “We see enormous global potential for our solutions. With a scalable product, a rapidly growing team, and a clear strategic direction, we are laying the foundation for sustainable international growth.”
By expanding its leadership team and organizational structure, purematic reinforces its ambition to establish itself as a strategic technology partner for the global leisure industry.
About purematic
purematic is an innovative provider of software solutions for the leisure industry, specializing in intelligent visitor management, data analytics, and digital signage. By leveraging cutting-edge technologies, including artificial intelligence, the company helps theme parks, public swimming pools, zoos, and attractions transform complex data into actionable insights. This enables operators to make informed decisions, optimize processes, and sustainably enhance the guest experience. purematic operates with a flexible, distributed organizational structure and serves customers across Europe.
Further information can be found at: www.purematic.com
