News - 2025/06
purematic and mobaro agree on cooperation
News 2025/06 – purematic and mobaro agree on cooperation
Danish software specialist Mobaro, provider of operations and maintenance software for amusement parks, and purematic, specialist in live queue time and visitor counting systems, will be working together in future. Mobaro customers can now benefit from purematic‘s digital services, such as automated, minute-by-minute recording of queue times.
The aim of the cooperation is to integrate live data from park operations directly into operational systems. This will enable faster decisions, more transparent workflows and more efficient processes in day-to-day business.
Those who have previously used Mobaro exclusively have had to enter waiting times manually. purematic users, on the other hand, have always received their waiting times and live visitor data digitally and fully automatically.
The new interface between purematic and Mobaro now connects these systems. This means that Mobaro customers will also be able to use live data utomatically in real time in future.
In addition, purematic‘s pure.DSS digital signage system will also be able to display content from Mobaro in future. This means that areas without automatic counting or sensor technology can be easily visualised on existing monitors – without the need for major investment. In the medium term, this also opens up the possibility of using pure.DSS as a digital information board for maintenance teams.
The joint solution will be ready to roll out in the first quarter of 2026. This is a clear sign from both companies that they‘re committed to digitalisation in theme park operations.
About purematic
The company purematic, owned by Michael Post and his team, stands for tailor-made solutions that make amusement parks and theme parks fit for the future. By using state-of-the-art technology and customised systems, purematic supports operators in managing their processes based on data and sustainably increasing both visitor satisfaction and operational efficiency.
Whether permanent attractions or temporary special installations, purematic provides transparent key figures that serve as a basis for informed decisions and an improved guest experience.
Further information can be found at: www.purematic.de
