About purematic
About purematic
purematic builds intelligent systems that help organizations understand how people use physical spaces – and how to manage them better. Founded in 1999 by Michael and Markus Post, we combine decades of technical expertise with a clear focus on real-time insight, visitor flow, and operational efficiency.
Our solutions transform live visitor data into actionable intelligence, helping operators create safer, calmer, and more efficient environments – while improving the experience for guests and reducing operational effort.
What we do
purematic develops software solutions that make visitor movement and space utilization visible in real time. Our platforms collect, analyze, and visualize data on occupancy, flow, and usage – enabling informed decisions exactly when they matter.
In addition, our digital signage and communication tools allow operators to guide visitors, share live information, and support intuitive wayfinding across complex environments. The result: smoother operations, better experiences, and data-driven confidence.
Where we help
purematic supports experience-driven environments where visitor comfort, safety, and efficiency are critical:
Theme Parks & Attractions
Reduce congestion, manage capacity, and deliver smoother guest journeys across large and dynamic sites.
Zoos & Aquariums
Control visitor density around sensitive habitats, improve wayfinding, and support calm, respectful experiences for animals and guests.
Pools & Spas
Maintain ideal occupancy for safety and comfort, reduce peak-time congestion, and improve energy efficiency through real-time capacity control.
Retail Experiences
Understand visitor behavior, optimize staff deployment, and create premium shopping environments that drive engagement and conversion.
Why purematic
◉ Real-time visibility into visitor flow and occupancy
◉ Actionable insights for daily operations and long-term planning
◉ Seamless integration with existing systems
◉ Support for sustainability, energy efficiency, and compliance
A Partner for Smarter Spaces
Today, purematic works with leading operators across Europe. We continue to evolve our solutions to help clients operate more efficiently, serve guests better, and make confident, data-driven decisions – every day.