Retail Experiences
purematic - Smart Flow Management for Modern Retail Environments
Comfortable. Insight-Driven. Performance-Focused.
Retail thrives when customers feel comfortable, oriented, and inspired – not rushed, confused, or overcrowded. purematic helps retailers understand and actively manage visitor flow, creating premium shopping environments that elevate experiences and drive measurable business results.
Transform Foot Traffic into Performance
purematic delivers real-time visibility into customer presence and movement across your retail space. By understanding how shoppers navigate, pause, and engage, you can optimize layouts, staffing, and operations – turning everyday foot traffic into a strategic advantage.
Create smoother journeys from entrance to checkout while supporting higher engagement and conversion.
Real-Time Overview - Your Retail Space at a Glance
Gain a live overview of your store or shopping environment:
◉ Current visitor density by area
◉ Total and real-time visitor counts
◉ Entry and exit activity
◉ Area utilization and congestion levels
◉ Peak periods and live flow trends
All data updates continuously, enabling fast, informed decisions on the shop floor.
Customer Flow & Behavior Insights
Understand how customers interact with your space:
◉ Movement patterns across departments and zones
◉ Dwell times at displays, categories, and key touchpoints
◉ Identification of high-traffic and low-engagement areas
◉ Peak-time and time-of-day shopping behavior
◉ Early detection of overcrowding or underutilized areas
◉ Access to live and historical data for comparison and optimization
These insights help you refine layouts, improve merchandising, and enhance the overall shopping experience.
KPIs - Retail Performance Visibility
All key operational and commercial metrics are captured automatically:
◉ Total and current visitor numbers
◉ Conversion-related footfall insights
◉ Visitor density and utilization by area
◉ Revenue per visitor (when connected to sales systems)
Both real-time and historical KPI data support smarter decisions across operations, marketing, and sales.
Automated Reporting
Receive clear, structured reports with all key figures – delivered by email daily, weekly, or at predefined intervals. Perfect for performance reviews, store comparisons, and long-term planning.
Mobile App Access
Access all insights through the purematic mobile app. Monitor visitor flow, respond to congestion, and adjust operational decisions directly from your smartphone or tablet – anywhere on the sales floor.
Why Retailers Choose purematic
Optimize Visitor Density
Create comfortable, premium shopping atmospheres by actively managing customer flow.
Understand Customer Behavior
Gain actionable insights from movement patterns, dwell times, and peak periods.
Improve Staff Deployment
Place staff where customers need them most – based on real-time demand.
Enhance the Customer Journey
Deliver smooth, engaging experiences from entrance to checkout.
Drive Conversion with Data
Use flow and behavior insights to improve sales performance and revenue.
Built for Operators. Designed for Shoppers.
Whether in shopping centers, flagship stores, or experience-driven retail environments, purematic turns visitor flow into a measurable competitive advantage.