Zoos & Aquariums
purematic - Balanced Visitor Management for Nature-Focused Attractions
Calm. Controlled. Insight-Driven.
Zoos and aquariums offer unique educational and emotional experiences where visitor comfort and animal well-being must be carefully balanced. purematic helps operators create calm environments for animals while guiding guests smoothly through the site – ensuring a positive experience for everyone.
Create Harmony Between Visitors, Animals & Nature
purematic delivers real-time visibility into visitor distribution and movement across your entire zoo or aquarium. Rather than prioritizing throughput or volume, the system supports controlled visitor density, intuitive wayfinding, and sustainable operations – helping you protect sensitive habitats while delivering a calm, high-quality visitor experience.
Make informed decisions that respect conservation goals and improve daily operations at the same time.
Real-Time Overview - Your Zoo or Aquarium at a Glance
Gain a live, site-wide overview of all zones, habitats, and pathways:
◉ Current occupancy by area
◉ Visitor counts and movement flows
◉ Area and zone status
◉ Waiting times at entrances, exhibits, or feeding sessions
◉ Waiting time trends throughout the day
Waiting times are calculated minute by minute as visitors enter areas, providing accurate, operationally relevant insights to prevent crowding and reduce stress for animals and guests alike.
Visitor Flow & Behavior Insights
Understand how guests move, pause, and interact with your environment:
◉ Visitor distribution across habitats and zones
◉ Dwell times in sensitive or high-interest areas
◉ Visitor height data (e.g. for family-oriented or restricted areas)
◉ Weather impact on visitor behavior and movement
◉ Early detection of overcrowding or capacity issues
◉ Access to both live and historical data at any time
These insights help you proactively guide visitors, protect animals, and continuously improve the overall experience.
KPIs - Sustainable Zoo Operations
All essential operational and commercial metrics are captured automatically:
◉ Total and current visitor numbers
◉ Capacity utilisation by zone or habitat
◉ Revenue per guest
Both real-time and historical KPI data support better staffing, daily planning, and long-term sustainability strategies.
Automated Reporting
Receive clear, structured reports with all key figures – delivered by email daily, weekly, or at predefined intervals. Transparent insights without manual effort.
Mobile App Access
Access all data conveniently via the purematic mobile app. Monitor visitor density, review insights, and manage key operational settings directly from your smartphone or tablet – anywhere on site.
Why Zoos & Aquariums choose purematic
Support Animal Welfare
Maintain calm environments by actively controlling visitor density around sensitive habitats.
Enhance Visitor Orientation & Satisfaction
Improve wayfinding and visit quality with smoother, more intuitive guest movement.
Enable Sustainable, Data-Driven Planning
Plan staffing, daily operations, and seasonal demand with confidence.
Gain Full Visibility into Visitor Behavior
Understand movement patterns and dwell times to continuously optimize your site.
Designed for Conservation. Built for Everyday Operations.
Whether you manage a zoo, aquarium, or wildlife park, Purematic helps you align conservation, education, and memorable visitor experiences – powered by real-time insight.